Whilst I have been busily reading and researching and putting into practice my network and attraction marketing, (more information and blogs to come), I have remembered some of the sales training I had when in sales management, with customers and their specific buying styles.
With Network or Attraction marketing we are specifically looking to attract the right customers/leads to us who want our information or products. But wouldn't it be even better if we could communicate with them, whilst just talking and listening to their needs, wants and goals, in their particular buying style? In my opinion well - YES! What I am delving into here is not anything new, but when I started to pick up on customers buying styles and even friends and family, communication was definitely better and was specific for the customer. I know that there are several buying styles within the population, so I am just going to touch on the three 'more' dominant groups and from there, list some of the word clues to look for so you can go off and practice on your friends.
The three buying style groups I have worked with, from my training and with my employment and now with my home business and the leads I talk to, are Visual, Auditory, and Kinesthetic. I am a kinesthetic person, and how I describe it - a touchy, feel(y) buying style. Visual and Auditory buying styles are little more self explanatory. The Visual person will 'see' what you are saying and the Auditory will like what they 'hear'. So what does this mean for you and communicating on each persons level, in terms of their individual buying style? Well it is all about putting up your verbal clue radar to firstly find out which of the three you are talking with, and then using the words that sit in each group and that individual relates and responds to the best. So from the lists below, and of course these are just a short list of the many and varied key words you can pick-up on and in turn use, keep practicing and listening in every conversation you have and you will find it easier and easier to start communicating with your clients, customers or leads in no time.
Visual Words - Aim, Bright, Brilliant, Cloudy, Draw, Envision, Glimpse, Inspect, Notice, Visible
Kinesthetic Words - Absorb, Bend, Cool, Electric, Grab, Link, Play, Point, Support, Steady
Auditory Words - Announce, Boom, Converse, Discuss, Express, Hear, Listen, Noise, Tell
So remember, listen to your conversations.Pick up on the verbal clues, and there are many many more words that can be used for each group. Then add them into your answers so that you are communicating with the same buying style as the buyer/client. This will in turn prove a winner in your conversations and any communication.
If you would like to add to the lists please point, express, or show me in your own post below. There is also much reading available on the net so go forth learn more and communicate even better than you already do!!
Have fun and of course - Live Life NOW!!!
Cheers
MslilPeta
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